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Exclusive Q&A with Moe Harkless, the NBA Ambassador for The Prisoner Wine Company Exclusive Q&A with Moe Harkless, the NBA Ambassador for The Prisoner Wine Company
Wine
Company have announced a partnership inspired by the star athlete, as an avid wine connoisseur and his long-time love for ThePrisoner Wine Company brand. As a new partner of the bold and edgy winery, Harkless will amplify the brand in the world of basketball and pop culture through social media activations, interviews, a charitable donation that is close to both of them and more.
Moe began experimenting with and collecting wines from around the world at the age of 21. In the early days of the pandemic, Moe spent time discovering the many wines in The Prisoner Wine Company’s portfolio. He was impressed by the bold and unusual blends, artistic packaging and eclectic aesthetic. The Prisoner Wine Company team were equally big fans of Moe’s on and off the court and were thrilled to welcome a new brand