Alyce is the AI-powered platform that's redefining direct mail, swag and gifts with its scalable, sustainable, hyper-personalized approach to ABM. Founded by Greg Segall in 2015, Alyce is backed by investors that include Boston Seed Capital, Founder Collective, General Catalyst, Golden Ventures, and Victress Capital and is headquartered in Boston.
Alyce growing on heels of latest funding round
Updated April 8, 2021, 2 hours ago
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Alyce growing on heels of latest funding round
Go ask Alyce if you want to learn how big of a business handing out swag has become. The Boston-based subscription software startup plans to double the size of its 170-person workforce now that it has raised $30 million in its latest round of funding. This investment round, led by General Catalyst, brings the total venture capital raised by Alyce to $48 million. Alyce provides a platform for providing corporate gifts, promotional items, and direct mail, to build personal connections between companies and their clients or prospective clients. Led by chief executive Greg Segall, Alyce has made a number of key executive hires in the past 12 months. With the latest funding round, General Catalyst executive-in-residence Lou Shipley will join Alyceâs board. â JON CHESTO
Alyce, an AI-based personalised corporate gifting startup, raises $30M
Swag has a long and patchy history in the world of business. For every hip pair of plaid socks, there are five t-shirts you may never wear, an itchy scarf, a notepad your kids might use, and an ugly mug; and most of all, likely thousands of dollars and lots of time invested to make those presents a reality. Now, a startup that has built a service to rethink the concept behind corporate gifts and make them more effective is today announcing a round of funding to continue expanding its business and one sign that it may be on to something is its progress so far.