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Platform can deliver up to 60% savings in customer acquisition costs and significant growth in conversion of highest value customers
TORONTO, ON / ACCESSWIRE / February 25, 2021 / EQ Inc. (TSXV:EQ) ( EQ Works or EQ ), a leader in geospatial location data and artificial intelligence is pleased to announce its partnership with Opta Information Intelligence (Opta), Canada s largest property location intelligence provider, to deliver a first-of-its-kind digital marketing solution for the Canadian Insurance industry.
Opta Digital Edge combines EQ s artificial intelligence ( AI ) and machine learning technology with proprietary Opta and EQ consumer data sets, to help insurance providers find their ideal target customers with scale and precision. A recent proof of concept with a digital insurance company in Canada resulted in a 60% reduction of acquisition costs and a 3-5x improvement in new client conversion.
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