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For nonprofit organizations, the race is always on for novel ideas to expand outreach. Thanks to digital marketing rising in popularity, the opportunity to revamp your nonprofit’s public awareness is here. Digital marketing gives your nonprofit a way to connect with corporate sponsors, loyal supporters, and potential donors. Here are some suggestions for keeping your branding and digital marketing on par with current trends. Suggestion #1: Confirm whether your organization’s current brand messaging reflects its values. How do you know if your brand identity is considered adequate? For starters, it should remind your nonprofit’s supporters why they support your organization. An effective brand identity provokes specific emotions and values from your supporter and reminds the supporter that your organization is directly aligned with those values.

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