PepsiCo’s Greenhouse Accelerator names next class of innovators The snack giant has chosen the 10 standout startups to join its fifth annual PepsiCo Greenhouse programme, a highly respected mentor-guided programme designed to boost innovation to transform the way consumers live their lives.
This year’s programme looks outside the box in areas like emerging science and technology that can help PepsiCo stay close to evolving consumer tastes and preferences. The finalists were selected based on their ability to offer ingredients, products or services that encourage a healthy lifestyle and enable health management and wellness on a global scale.
“There’s no question that COVID-19 has renewed consumer interest in taking control of their personal health and wellness, and we continue to explore how this evolves in the food and beverage space,” said Antonio Tataranni, SVP, R&D and Chief Medical Officer, PepsiCo.
PepsiCo’s Greenhouse Accelerator’s fifth cohort focuses on functional & personalized nutrition As consumer taste preferences shift to reflect a deeper understanding of the connection between health and diet during the ongoing pandemic, PepsiCo is expanding the scope of its Greenhouse Accelerator program to embrace emerging science and technology focused on personalized nutrition, wellness and functional foods and supplements.
The program’s fifth cohort, announced yesterday, includes 10 companies from around the world that promise to be
“game-changers for the food industry as they look at personalization, emerging technologies and unique services and ingredients” that empower consumers to take control of their health and wellness, Daniel Grubbs, managing director, PepsiCo Venture Group, told FoodNavigator-USA.
PepsiCo unveils latest cohort
A start-up that treats cognitive disorders through mind-tracking technology and a firm that performs tests on gut health are among ten companies to have been selected as finalists in PepsiCo s latest accelerator programme.
The Quaker cereal and Lay s crisps owner is giving each of the ten firms US$20,000 and has awarded each a place on a six-month business programme, working with PepsiCo executives in R&D, supply chain and design.
In June, one of the ten will be awarded an additional $100,000 in funding.
Each of the ten companies chosen as finalists in PepsiCo s Greenhouse Accelerator operate in the broad field of consumer health.