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Sharon Stoltzfus’s Airbnb listing for her “Lush Spa Suite” in Bird-in-Hand features photos of crisp white walls punctuated by striking touches of blue. Blue accent pillows. Blue pots. The blue glow of a portable air purifier. Purchasing the latter was a recent, pandemic-driven decision made with guests’ comfort in mind. “I can afford to do it, and I want to do it,” Stoltzfus says. “I do this in my own home. … It’s important.” Stoltzfus is by far not the only one investing in air purification. The U.S. portable air purifier market was valued at over $1 billion in 2020, according to a report from research and consulting firm Verify Markets.

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