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Listen up: Radio DJ-owned Fade Fit healthy snack brand enters dairy segment with smoothies, yoghurt and milk

Subscribe Listen up: Radio DJ-owned Fade Fit healthy snack brand enters dairy segment with smoothies, yoghurt and milk By Guan Yu Lim UAE-based health and wellness company Fade Fit is expanding its portfolio of healthy snacks into the dairy category with new smoothies, yoghurts and organic milk products. Fade Fit was founded by radio presenter and personality Kris Fade in 2019, selling energy and protein snacks as well as kids’ snacks and multivitamins. The first dairy products launched was a range of gluten free smoothies and yoghurt tubes in collaboration with dairy company Balade Farms earlier this year. The ready-to-drink smoothies (225mL/bottle) contain Greek yoghurt and fruit puree while the Yoghurt Tubes are essentially yoghurt that come in smaller and portable packaging (40g/sachet) that can be refrigerated or frozen.

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