By Henry Sandercock2021-05-05T11:45:00+01:00
Source: The Vegetarian Butcher
The new patty has been made using soy and has been targeted at this year’s barbecue season
Morrisons has widened its meat-free offer with major listings for The Vegetarian Butcher and This.
Both brands rolled into the retailer last week, accompanying their launches with NPD.
Netherlands-based The Vegetarian Butcher, which was snapped up by Unilever in 2018, has rolled six products into 450 Morrisons stores, including its vegan What the Cluck chicken-style pieces and new Patty On The Back burger.
Promising to rival “the meatiest of burgers”, the soy-based vegan patty (rsp: £3.99/226g) is targeted at barbecue season. It browns and crisps “just like the real deal” says The Vegetarian Butcher –
Mary s Gone Crackers Celebrates 18 Years of Wholesome Ingredients for National Chia Seed Day
Organic, Gluten-Free and Plant-Based Cracker Brand Champions the Chia Seed and Real Thin Crackers
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RENO, Nev., March 16, 2021 /PRNewswire/ Mary s Gone Crackers, the leading gluten-free, non-GMO, organic and plant-based snack brand, is spreading awareness of the powerful chia seed – a key ingredient in their Real Thin line – for National Chia Seed Day on March 23
rd, 2021. Mary s Gone Crackers will champion the chia seed and celebrate their promise to use only wholesome ingredients with real benefit since their inception 18 years ago.
By Henry Sandercock2021-02-17T12:02:00+00:00
Source: Birds Eye
It is the latest move into health and wellbeing by the frozen giant, following the launch of its Crunchy Traybakes line last autumn
Birds Eye has added a duo of pollock SKUs to its premium Captain Birdseye range in a bid to attract health-conscious consumers.
Consisting of MSC-certified Alaska pollock fillets, the Lightly Dusted NPD will come in two variants – Lemon & Cracked Black Pepper and Sea Salt & Rosemary – and will carry an on-pack blue heart logo with a ‘good for your heart’ claim.
The fillets are said by the brand to be “deep skinned”, meaning they offer a higher quality flesh content and a similar texture to cod.