Print industry’s colour crusaders Kochi-based Future Schoolz has embarked on a journey to address colour standards in India. Aultrin Vijay speaks to Kulakkada Pradeep and Jose Thomas in Thiruvananthapuram Thomas (l) and Pradeep are working with international associations to address the knowledge gap in standardisation of print in India
Aultrin Vijay (AV): First of all, please tell us a bit about your association with organisations such as ISO and ICC.
Kulakkada Pradeep (KP): ISO consists of more than 165 associate members and India is also a part of it. And ISO/TC 130 deals with standards for the graphic arts industry. It is a working group intended to find new formulations, technologies and advancements to improve the quality of print. It is mostly associated with colour, technology and photography. We are also part of the same committee in International Color Consortium (ICC).
Idealliance (Alexandria, Virginia) has released Volume 21 of its
Guide to Print Production “packed full” of leading practices, standards and specifications for print and packaging. The organization added that this most recent edition marks “a new milestone” for its
Guide to Print Production, as the popular publication will now be offered as a textbook, printed on-demand and designed to serve as the definitive reference guide to the critical science of colour reproduction. It was created by the Idealliance Print Properties Committee – composed of professionals from brands and print buyers, creative and design, print service providers, and manufacturing and technology partners – as an “everyday resource” to be used in creation and production. The practical handbook is for anyone invested in the process of printed communications. At the heart of this guide are the standards and specifications that make colour possible and practical, said Idealliance. For example, the