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Vivo 2021 goals include global expansion, photography mastery
Ewdison Then - Feb 7, 2021, 8:47pm CST
With Huawei’s position in the smartphone market hanging by a thread, the opportunity for other players to displace it has become even greater. This opportunity is mostly open to Chinese manufacturers like Xiaomi, OPPO, and, of course, Vivo. The latter has just laid out its plans this year and it is quite ambitious in growing not just its market presence around the world but to also grow its digital ecosystem of apps and photography content.
Despite being one of the world’s top phone makers, Vivo’s global footprint isn’t exactly as large as, say, Huawei. Its biggest markets are China and India but 2020 saw it expand to other markets, particularly in Western Europe. For a brand largely associated with China, this is a big step for the company and it will follow that up this year by targeting middle and high-end markets. It is unsurprisingly silent on any pl