Posted : 2021-06-04 13:57
BTS / Courtesy of Hybe
In a sign of the growing importance of K-pop fans, major agencies and labels here are launching venues dedicated to them at their corporate sites.
While companies have temporarily operated pop-up stores and exhibitions for K-pop fans, the recent openings of these permanent venues mark a shift in how they view fans for business growth.
Hybe, the company behind BTS, Seventeen and Tomorrow X Together, in May opened Hybe Insight at its new company headquarters in central Seoul.
The 4,700-square meter space spread across two basement floors at Hybe Yongsan is a music museum for its artists and fans, according to the company.
(LEAD) K-pop companies rush to create spaces for fans June 4, 2021
In a sign of the growing importance of K-pop fans, major agencies and labels here are launching venues dedicated to them at their corporate sites.
While companies have temporarily operated pop-up stores and exhibitions for K-pop fans, the recent openings of these permanent venues mark a shift in how they view fans for business growth.
Hybe, the company behind BTS, Seventeen and Tomorrow X Together, in May opened Hybe Insight at its new company headquarters in central Seoul.
The 4,700-square meter space spread across two basement floors at Hybe Yongsan is a “music museum” for its artists and fans, according to the company.
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Over the last decade, we have witnessed a phenomenal rise in the popularity of Korean dramas. Tight scripts, powerful performances, and solid direction backed by big-budget productions have contributed to making K-dramas one of South Korea’s most significant cultural exports. From a gritty zombie period series, political dramas to light-hearted romcoms, there is no genre that hasn’t been covered. One after the other, Korean shows are.