Daily Research News Online
July 0 2021
Santa Monica, California-based ad intelligence company Pathmatics is expanding to Australia and New Zealand, appointing Eugene Du Plessis to lead the new division as Regional Director.
Pathmatics, formed in 2011 and acquired last month by mobile app market intelligence and insights provider Sensor Tower, provides users with data on how their competitors are spending on ads across digital, video, display and mobile, as well as Facebook advertising intelligence. Its flagship Explorer platform was previously offered in the region via a partnership with Nielsen, but has not been available direct until now.
Du Plessis joins from Nielsen Australia, where he has spent the last six years in roles including Commercial Director. Pathmatics social tracking now reports on Facebook advertising in 11 countries around the globe, also including the USA, Canada, Mexico, Brazil, the UK, Spain, France, Italy and Germany.
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Slyp, a fintech start-up in the unique position of being backed by all four major Australian banks, has signed a deal with one of Australiaâs largest pharmacy chains, Chemist Warehouse, to move to digital receipts.
The company claims to have âcompletely reimaginedâ the receipt by making it electronic, with features such as warranty and return reminders, ratings, rewards and product recall alerts. It now only works in the National Australia Bankâs banking app or via SMS.
Co-founder and CEO of Slyp Paul Weingarth is signing up big retailers such as Chemist Warehouse to start using digital receipts. Â
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