GiG extends GiG Comply partnership with Bet365
2nd February 2021
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Online gambling giant will continue to make full use of groundbreaking compliance tool
Gaming Innovation Group Inc. (GiG), has renewed its agreement with leading operator Bet365 for the provision of its self-serve marketing compliance screening tool, GiG Comply.
GiG’s automated marketing compliance tool scans thousands of web pages for content including igaming code red words, links and regulatory requirements across multiple jurisdictions, allowing operators to remain in control of their marketing compliance by ensuring affiliates are fully aligned with their brand message.
Through GiG’s flexible compliance tool, Bet365 will continue to create bespoke compliance checks which cover market-specific legislation and advertising standards ensuring that they remain proactive, in control of their affiliate marketing and at the forefront of responsible gaming requirements.
Keep your affiliates in check: How automated tools can help operators stay compliant Share
March 24, 2021
Hordes of affiliates queuing up to push your product may seem like the ideal situation for an iGaming brand, but as told by
, it can actually be daunting in the face of new regulations across the globe.
A new wave of regulation has crashed across Europe, with Germany being the latest to enforce new rules. Germany’s new rules ban casino related keywords such as
bonuses,
slot machines, leaving a scramble to prepare for the implementation of new regulation in 2021.
Also in the regulatory pipeline are markets such as the Netherlands, as well as countries beyond Europe. Latin America is in the midst of growing pains as regulators begin making movement there in countries such as Brazil and Argentina.
LeoVegas signs up for GiG’s marketing compliance tool, GiG Comply
23rd December 2020
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News reflects LeoVegas’ commitment to responsible gaming
Gaming Innovation Group Inc. (GiG), has signed an agreement with Swedish gaming company, LeoVegas, for the supply of its automated affiliate marketing compliance screening tool, GiG Comply.
GiG Comply is a self-service marketing compliance solution, based on cutting-edge technology, which enables operators to set up their own criteria and checklist parameters to scan and check affiliate websites or any requested domains on a daily basis. This allows the operator to ensure that affiliates are aligned with their brand, that responsible gaming measures are visible on relevant pages and that terms and conditions are correct and up to date.
GiG signs partnership agreement with Rootz for GiG Comply
23rd December 2020
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Announcement follows hot on the heels of similar deal with LeoVegas
Gaming Innovation Group Inc. (GiG), has signed an agreement with Malta based gaming company Rootz Limited for its marketing compliance tool, GiG Comply.
GiG’s automated marketing compliance tool can be tailored to cover market-specific legislation and advertising standards. This allows operators to ensure that affiliates are aligned with their brand and responsible gaming requirements. The self-serve solution scans thousands of web pages for content including igaming code red words, links and regulatory requirements across multiple jurisdictions.
GiG’s compliance solution will help to ensure that Rootz remains in control of their marketing campaigns, allowing them to remain a step ahead when it comes to meeting regulation requirements and identifying potential breaches.
GiG enlisted by Rootz for marketing compliance tool Share
Gaming Innovation Group to make use of its
GiG Comply compliance tool.
The firm’s compliance monitoring system scans over 30,000 web pages each day for various types of content including igaming code red words, links and regulatory requirements across multiple jurisdictions.
In addition the marketing compliance tool can be adapted to cover market-specific legislation and advertising standards, and allows operators to ensure that affiliates are aligned with the responsible gambling requirements of their brand.
Chief Legal and Compliance Officer of Rootz, Matti Metsola, stated: “Rootz is pleased to add GiG Comply to the Compliance toolkit. Automation is a primary focus at Rootz, and GiG Comply fits our character perfectly. In an ever-evolving regulatory environment, we look forward to GiG Comply’s ability to flag vulnerable content quickly.”