GiG enlisted by Rootz for marketing compliance tool Share
Gaming Innovation Group to make use of its
GiG Comply compliance tool.
The firm’s compliance monitoring system scans over 30,000 web pages each day for various types of content including igaming code red words, links and regulatory requirements across multiple jurisdictions.
In addition the marketing compliance tool can be adapted to cover market-specific legislation and advertising standards, and allows operators to ensure that affiliates are aligned with the responsible gambling requirements of their brand.
Chief Legal and Compliance Officer of Rootz, Matti Metsola, stated: “Rootz is pleased to add GiG Comply to the Compliance toolkit. Automation is a primary focus at Rootz, and GiG Comply fits our character perfectly. In an ever-evolving regulatory environment, we look forward to GiG Comply’s ability to flag vulnerable content quickly.”