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Dec 28, 2020 As the world becomes more accustomed to the digital realm, people have become more reliant on the Internet to remain connected, work, shop and play – a reality that has been heightened by the global pandemic. In their research report, titled “ Insights from the Entertainment & Media Outlook: 2019-2023, An African Perspective”, PwC demonstrates that South Africa experienced 24,2% year-on-year growth in 2018 in total Internet advertising revenue. While globally Internet advertising has already become the largest advertising medium by revenue, in South Africa it currently still trails behind TV advertising. However, the country’s Internet advertising market is expected to continue to catch up, rapidly, and grow to R8,7-billion by 2023.

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