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Brand, Packaging, and Sustainability—Can We All Get Along?

Brand, Packaging, and Sustainability—Can We All Get Along?
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Disney is using Star Wars to help Chevy sell electric cars

This is the Feb. 25, 2021, edition of Boiling Point, a weekly newsletter about climate change and the environment in California and the American West. Sign up here to get it in your inbox. If you’ve been on the internet this month, you may have seen the General Motors ad that aired during the Super Bowl. It features a bearded Will Ferrell putting his fist through a globe out of frustration that Norway sells more electric cars per person than the United States, then rounding up Kenan Thompson and Awkwafina to help him take on the Norwegians. Much as that made me laugh, I was even more enamored of the Chevrolet ad that debuted during “American Idol” last week.

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