Posted on March 11, 2021
3x3 PRESS RELEASE
New York, March 11, 2021 - 3x3, a growth marketing company, is pleased to release a proprietary report that outlines how beverage alcohol brands can build long-term marketing strategies that drive growth. As e-commerce explodes and retail discovery remains pandemic-constricted, brands need an informed approach to digital marketing that goes beyond short-term ad campaigns.
In today’s digital world, consumer decision-making begins online. But that product discovery isn’t necessarily why people open their web browser or social media app. Research from Think with Google shows that 60 percent of people discovered their favorite brands online while doing other activities, like reading emails, scrolling news feeds, browsing lifestyle sites and apps, and more. Most likely, they see a targeted ad at the right time in the right place.