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Industry Veterans Launch Atlaas, Customer Data & Advisory Firm Atlaas helps brands identify customer values and expectations, and then drive sustainable growth by aligning departments, processes, and initiatives to anticipate and meet those expectations. New York, NY, February 02, 2021 (PR.com) Customer strategy and technology veterans, Dave Frankland, Carl Doty, Tim Myers, and Mike Giambattista announced today the launch of customer data and advisory firm, Atlaas. “Historically, alignment with customer expectations is the single strongest indicator of brand success within a category,” said Mike Giambattista, Managing Director of Atlaas. “By activating 25 years of proprietary consumer sentiment data from more than a million American consumers, across thousands of brands and hundreds of categories, Atlaas can do something that, up until now, has been painfully elusive. Atlaas can provide organizations with an understanding of why their customers do what they do – and th

United statesNew yorkDave franklandCarl dotyTim myersMike giambattistaWinterberry groupForrester researchTechnology informationMiami heraldTribune companiesTufts health planJp morgan chaseManaging directorVice presidentGroup director