How data science can make Hollywood more diverse
Hollywood has a diversity problem, and Wharton operations, information, and decisions professor Kartik Hosanagar wants to use data science to fix it.
Inspired by his lifelong passion for storytelling and filmmaking, Hosanagar has launched Jumpcut, a startup to help Hollywood create more inclusive content by relying on data to show industry leaders that audiences are hungry for a wider range of representation. The business also serves as an incubator for undiscovered, diverse talent.
“However you measure it, the industry has not been particularly inclusive,” Hosanagar says. “There’s a cost to audiences, which is we’re stuck in sequel culture and the lack of fresh, original stories. What we’re trying to do is really turn that on its head. We’re using data to discover new voices and stories and not just wait for Hollywood agents to discover them.”
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Jumpcut founder Kartik Hosanagar is a professor at the Wharton School, but about ten years ago, he spent his summer in an unlikely way: he wrote a screenplay. Set in India, his script garnered some interest from producers, but no one took the plunge to fund a film by a first-time Indian director. Now, films […]