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The Premier-owned brand has created two rubs and two marinades
Stalwart stock brand Oxo is making a major move into rubs and marinades to tap the boom in home cooking.
The Premier-owned brand has created two rubs – Smoke House and Spicy Mexican (rsp: £2/35g) – and two marinades – Garlic & Herb and Smoky BBQ (rsp: £2/275-285g) – in a bid to “bring the brand’s large shopper base to a developing part of the category”, it said.
It marks the first time the brand has forayed outside of stocks.
The range would offer “a point of differentiation to the specialist products currently available in the sector that offer more niche flavours”, said Oxo.