The company said a slowdown in production of new content because of the pandemic and last year’s massive gains were responsible for the fall. Netflix’s share price dropped 11% on the news.
The latest results came after a period of extraordinary growth for the company which added more than 36 million subscribers in 2020 to pass 200 million subscribers worldwide as Covid 19 triggered lockdowns across the world. That pandemic boom now seems to have run its course.
“The extraordinary events of Covid-19 led to unprecedented membership growth in 2020, as it pulled forward growth from 2021, and delayed production across every region,” the company wrote in a letter to shareholders. “As we discussed in past letters, these dynamics are also contributing to a lighter content slate in the first half of 2021, and hence, we believe slower membership growth.”
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