When senior social work major Keeley Yokley started an Instagram account last January to keep track of her progress in a 66-day fitness challenge, she had no idea that one year later over 13,000 people would be following her journey.
Yokley attributes her follower count, which had reached 3,000 users by August, to timing. She said she began recording her workouts in March right when quarantine started and gained popularity with people who were looking for home workouts.
âI just happened to, kind of, just be getting into it right around then,â Yokley said. âI always kind of joked that, you know, quarantining was a blessing in disguise ⦠I kind of started to realize, like, hey, this might be something I want to do, like, long term.â