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Icon Agency reboots iconic cancer campaign in bid to improve ACT health outcomes

July 14 2021, 10:16 am | BY Ricki Green | 2 Comments Icon Agency has successfully launched an alcohol and cancer awareness campaign in the ACT for The Foundation for Alcohol Research and Education (FARE).    “Reduce your Risk” was commissioned by FARE and backed by ACT Health. The campaign launch was bolstered by Icon’s fully integrated communications approach, raising awareness of the new alcohol guidelines from NHMRC and ultimately the link between alcohol and cancer. While the link between alcohol and cancer is well established, less than half (44%) of adults living in the ACT are aware of the health risk. Using a foundational TVC of Western Australia’s iconic ‘Spread Campaign’, Icon was charged with building an integrated campaign that include revised video assets, new radio, outdoor, social, collateral, GP engagement and media relations.

Ben Roberts-Smith defamation trial may be moved out of NSW due to Covid-19 outbreak

“If we want to keep this case going, it may be necessary to consider those things.” Most of the witnesses to be called in the case are former or serving SAS soldiers, based in Western Australia, traditionally the slowest state to open up its borders to Covid-affected areas. Justice Besanko is usually based in Adelaide and South Australia currently has fewer than 20 active cases, and few restrictions on movement. The trial is one of the most high-profile defamation actions in Australian legal history. Victoria Cross recipient Roberts-Smith, one of the most decorated soldiers in the Australian military, is suing the Age, the Sydney Morning Herald and the Canberra Times for defamation over a series of ­reports he alleges are defamatory and portray him as someone who “broke the moral and legal rules of military engagement” and committed war crimes including murder.

NewsNow: Drug Overdoses (World) news | Breaking News 24/7

NewsNow: Drug Overdoses (World) news | Breaking News 24/7
newsnow.co.uk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from newsnow.co.uk Daily Mail and Mail on Sunday newspapers.

At what point do we say enough is enough?

At what point do we say enough is enough?
christiantoday.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from christiantoday.com.au Daily Mail and Mail on Sunday newspapers.

Ben Roberts-Smith: court releases anonymous letter telling ex-soldier to save marriage and family

“I can imagine what you were doing with another lady (other than Emma) at Suite 991 Hyatt Regency in Sydney for three nights from Sunday 19 November to Wednesday 22 November? People saw you there. Its [sic] on your credit card and phone records,” the letter said. “Why are you risking everything that you have built in your life – your wife/marriage, your daughters/family, your career, your reputation? “Where is this affair taking you?” it asked rhetorically. “You need to stop and maintain your high standards and reignite your love/marriage with Emma. It is not too late . yet. Try more marriage counselling. Save your marriage and your family please.”

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