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July 14 2021, 10:16 am | BY Ricki Green | 2 Comments Icon Agency has successfully launched an alcohol and cancer awareness campaign in the ACT for The Foundation for Alcohol Research and Education (FARE).    “Reduce your Risk” was commissioned by FARE and backed by ACT Health. The campaign launch was bolstered by Icon’s fully integrated communications approach, raising awareness of the new alcohol guidelines from NHMRC and ultimately the link between alcohol and cancer. While the link between alcohol and cancer is well established, less than half (44%) of adults living in the ACT are aware of the health risk. Using a foundational TVC of Western Australia’s iconic ‘Spread Campaign’, Icon was charged with building an integrated campaign that include revised video assets, new radio, outdoor, social, collateral, GP engagement and media relations.

Australian capital territoryHazel tiernanFoundation for alcohol researchIcon agencyAlcohol researchWestern australiaSpread campaignReduce your riskCanberra timesHug mediaஆஸ்திரேலிய மூலதனம் பிரதேசம்பழுப்புநிறம் டிிேர்நான்அடித்தளம் க்கு ஆல்கஹால் ஆராய்ச்சிஆல்கஹால் ஆராய்ச்சிமேற்கு ஆஸ்திரேலியாகுறைக்க உங்கள் ஆபத்து