Not so long ago social media was buzzing with videos and pictures of celebrities and influencers joining in on a challenge to brush day and night with their children and families. The most notable of these online posts was Sarkodie and his daughter bonding over their brushing routine. This video trended for days and encouraged many other Ghanaians to join the seemingly impactful challenge.
The #Brushwithme Challenge is an initiative that was launched on world oral health day by Pepsodent Ghana. As the leading oral care brand in the country, they make it a mandate to encourage good oral habits among Ghanaians. In doing so, they have partnered with the Ghana Dental Association to embark on activities that educate citizens on practices that promote oral hygiene including brushing day and night.
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