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Quadrant PE eats up pet food maker Prime100

Quadrant PE eats up pet food maker Prime100 Save Share Quadrant Private Equity’s back in the pet food game – and this time it’s going high end. Street Talk can reveal the firm has acquired a majority stake in Prime100, a fast-growing pet food maker that specialises in premium single protein products that are designed to help dogs and cats with potential allergies. Founder Mike Pond said Prime100 will remain Australian made and owned.   AFR Quadrant’s investment is understood to value Prime100 at $150 million to $200 million on an enterprise value basis. The company was founded in 2014, is based in Derrimut in Melbourne’s west, manufacturers in Australia and makes more than $40 million a year revenue.

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