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February 9th 2021 14:02
Museums and galleries have been some of the hardest hit destinations since the onset of the coronavirus pandemic, as restrictions continue to hamper visitor numbers, or diminish them completely.
An October 2020 study found that, on average, US museums lost 35% of their usual operating income in 2020 and expect to lose a further 28% this year. While these institutions are innovating new ways to connect with their audiences, digital fundraising remains 34% short of the revenue typically made from in-person events.
Here in the UK, now in our third national lockdown, tourist destinations are once again closed, as are those in many other regions facing harsher restrictions. As a result, it is crucial that museums continue to offer alternative, virtual experiences to the public to increase engagement and revenue.