Fortune favors the bold.
The new Ford Bronco has one clear target: the Jeep Wrangler. This is the off-road SUV battle between two Detroit rivals we ve been waiting for years to see. But where s General Motors? It seems like a lifetime ago when both the Chevy Blazer and Trailblazer were body-on-frame SUVs but now they re car-based crossovers. So it goes. GMC, meanwhile, is too busy trying to attract customers who feel the Chevy brand is beneath them but aren t interested in a Cadillac Escalade or XT5 because they want off-road styling rather than bling.
However, GMC is clearly missing out on a huge opportunity and we re still waiting for the day when it announces the rebirth of the Jimmy. The new GMC Hummer EV is in a completely different segment, both in terms of powertrain and pricing. What GMC needs is a more affordable, combustion-powered Bronco and Wrangler rival.