2020 was undoubtedly an unorthodox year, with independents, brands and distributors alike feeling the inevitable effects of a turbulent period for businesses the world over.
BikeBiz caught up with seven UK distributors to reflect on a bizarre yet successful period for the cycling industry.
Today, we hear from Lloyd Townsend, managing director of Ison Distribution
Overview
I liken our 2020 bicycle business as a rollercoaster ride in the dark. I also believe the wild ride we are on is far from over. Significant ups and downs with hidden twists well into 2021 may be difficult to stomach for many.
Funnily enough, this year should have been somewhat of a memorable party year for us at Ison. 2020 saw Halo Wheels celebrate 20 years, my great grandfather’s brand of The Light Blue bikes celebrate 125 years in the industry and John Squire see his eighth generation family-owned and run business celebrating 240 years of lock making. However, as we all know, it sadly turned out to be