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The Marketing of Children’s Toys Critical Perspectives on Children’s Consumer Culture Editors: Addresses a crucial gap in scholarship by offering a rich critical perspective on a variety of toys, brands, and marketing techniques. Explores our understandings of adults’ expectations of children and of broader societal norms into which children are being socialized. Includes key suggestions and points for consideration of relevance to those working in the marketing field. Immediate eBook download after purchase Hardcover $139.99 Institutional customers should get in touch with their account manager This book offers rich critical perspectives on the marketing of a variety of toys, brands, and product categories. Topics include marketing undertaken by specific children’s toy brands such as American Girl, Barbie, Disney, GoldieBlox, Fisher-Price, and LEGO, and marketing trends characterizing broader toy cate

United statesDafna lemishBayerischer rundfunkMiriam forman brunellUniversity of missouriProfessor at rutgers universityEducational televisionInternational central instituteDistinguished professorRutgers universityFounding editorGirl studiesMedia studiesDoll studiesEmerita professorGender studies