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California Tobacco Control Program spots
Duncan Channon’s animated spots for the CTCP ask former smokers and vapers to speak about their journey to quit nicotine failed attempts and all.
Responses by Anne Elisco-Lemme, executive creative director, Duncan Channon
Background: The purpose of the “Tell Your Story” campaign for the California Tobacco Control Program was to encourage those addicted to nicotine, both smokers and vapers alike, to begin or continue their journey towards a nicotine-free life. With the spots leading to nobutts.org, We wanted to unearth the experiences of people most targeted by the tobacco industry, including the Black community with menthol cigarettes, the LGBTQ+ community with false messages of support, as well as older White men who were fed decades of imagery associating smoking with masculinity and success.