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BRANDS TO BUYCOTT | #17 KARMA DRINKS
Fizzy sodas don’t have the best rep but Karma Drinks is one brand that’s proving that they can taste good, be made from proper ingredients and also do good too. All Karma products are Fairtrade, organic and contain natural ingredients, like raw cane sugar, Sicilian lemons for the Lemony Lemonade, Sri Lankan ginger for the Gingerella Ginger Ale and cola nuts from Sierra Leone for the Karma Cola.
It’s through those cola nuts that Karma does its good, unlike the big cola brand that has co-opted the name (and doesn’t even use the real thing in its drinks anymore). 1% of each drink sold goes to The Karma Foundation, which was set up to help improve the livelihoods of the cola nut growers the company works with in Sierra Leone. The Foundation works with eight communities in Tiwai to improve access to education, develop infrastructure and build independence through trade. Working alongside the communities leader Chief Kadie, the Foundation has
The organic soda brand has already raised a quarter of the money.
Auckland-based beverage company Karma Drinks, best known for its line of organic sodas, is raising $2 million through Snowball Effect to fund new product development.
Founded by Simon Coley and
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Organics and Fairtrade entrepreneur Chris Morrison on living within your means ‘Don’t get into business if you have a good idea but your heart is not in it.’
Chris Morrison, with wife Deborah Cairns and business partner Roger Harris, pioneered organic fizzy drinks in the 1980s with Phoenix Organics, which they sold to Charlie’s for $10 million in
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This article is part of The Goodness Issue, a special edition of The Grocer dedicated to celebrating the work the grocery industry has done to tackle environmental, political and humanitarian issues facing the world today
No politics at the dinner table, please. For a long time, that was the unwritten rule for almost all food and drink brands.
In the past few years, though – and the past 12 months, in particular – this rule seems to have flown out the window.
“Now it’s becoming a consumer expectation,” says Christina Miller, connections director at VMLY&R, “that brands not only talk the talk but walk the walk when it comes to activism, no matter the category.”