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Managers in Romania estimate an economic recovery in 2022, considering European funds as the main chance in economic recovery, according to a study conducted in Romania by Horvath & Partners (HuP), a management consulting company with over 1000 experts and offices in Europe and Middle East.
Last year, Horvath & Partners launched an initiative to widely consult the business environment, including in Romania, through which it discussed with a significant number of top managers in companies in all fields of activity. Most believe that the priorities of the moment are digitalization and decarbonization, along with realigning strategies and adapting to new business models that meet current challenges.
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Without a significant increase in the rate of absorption of European funds, at least three times the current rate, and without taking into account funding for the integration of green technologies, including hydrogen, the Romanian economy will not benefit from the chance of a sustainable recovery, as well as competitively priced energy in the coming decades, according to Horváth & Partners management consultancy company.
Representatives of the company believe that private actors should be involved in developing strategies for using European funds, including capitalizing on the potential of green energy. The objective should be to increase the absorption capacity so that Romania can use, in proportion of 100%, the European funds that have been allocated to it, through the multiannual budget of 80 billion euros, of which 33.4 billion are destined for the National Plan of Recovery.
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The management consulting company Horváth & Partners celebrates 15 years of activity on the Romanian market and announces that it has carried out over 300 projects worth around 64 million Euro.
The representatives of Horváth & Partners consider that the three main trends that will materialize in the next two years, at the level of the business environment, are: (1) accelerating the digital transformation, continuous and dizzying growth of online sales channels and emphasizing the improved customer experience; (2) focusing organizations on increasing innovation capacity and investing in green technologies; and (3) focusing on concrete sustainability actions, especially in the energy, transport, agricultural and industrial sectors.
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