Seven to offer CTV targeting with new Flybuys partnership
April 19, 2021 10:52
Seven West Media (SWM) has announced a new partnership with Flybuys that will allow it to offer targeting across Connected TV (CTV) services for marketers for the first time.
The deal with the data division of the loyalty program – Unpacked by Flybuys – will see Flybuys aggregated audience segments connected with CTV audiences using 7Plus.
Specifically, Seven and its strategic data partner TEG Analytics, will connect Seven’s six million unique first-party audience identifiers (SWM-iDs) with the data of more than eight million Flybuys members.
Seven says this capability will give marketers the ability to reach 7Plus audiences with tailored advertising messages based on previous purchases.
Seven inks flybuys audience data deal for 7RediQ
ASX-listed media company looks to join the dots on connected audience behaviour, demographics, content consumption and FMCG shopping habits
Seven West Media has become the latest media company to sign up to Flybuys’ data division, Unpacked by Flybuys, a deal that will see it joining the dots on audience data across its 7plus connected TV proposition with TEG Analytics and FMCG shopping habits.
The deal comes eight months after ASX-listed media giant struck a deal with TEG Analytics to support its new customer data platform, 7RediQ. Through TEG’s Ticketek 16 million-strong ticket buyer database, and predictive modelling and machine learning capabilities, Seven said it was looking to deliver better insights into millions of Australian consumers, including its verified 7plus users. The intention is to use these insights to deliver better campaign addressability across digital and connected TV assets, including 7Plus and 7news.com
Seven touts Olympics coverage to be ‘Australia’s biggest advertising event’, full of ‘Super Bowl moments’
Seven announced the details of its Olympics broadcast at a virtual event on Wednesday, after which Mumbrella s Zanda Wilson caught up with chief revenue officer and director of Olympics Kurt Burnette, chief digital officer Gereurd Roberts and head of sport Lewis Martin, to dive deeper into the proposition for advertisers.
April 14, 2021 4:09
After being forced to postpone its coverage of the Tokyo Olympics for a year, Seven has now detailed how its broadcast will play out in a few short months, announcing dozens of dedicated channels to cover every angle of the event.
Seven to try again with Holey Moley but Ultimate Tag won t be back mumbrella.com.au - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mumbrella.com.au Daily Mail and Mail on Sunday newspapers.