PepsiCo Canada To Distribute Schneiders Premium Meat Snacks
PURCHASE (dpa-AFX) - PepsiCo Foods Canada and Maple Leaf Foods Inc. (MFI.TO) have entered into an exclusive partnership for PepsiCo Foods Canada to distribute Schneiders Pepperettes snack size premium meat sticks in Canada. PepsiCo Foods Canada will sell, distribute and merchandise Schneiders Pepperettes snack size premium meat sticks in grocery, convenience and gas, and foodservice outlets across Canada. The deal will apply to Schneiders Pepperettes snack size products in 30 gram and 32 gram packages.
Curtis Frank, President and COO, Maple Leaf Foods, said: Their extensive Canadian direct-to-store delivery system, strong selling capabilities and complementary brand portfolio will undoubtedly increase Maple Leaf s ability to reach Canadians with the country s best tasting Schneiders premium meat snacks.
Maple Leaf Foods: ‘We unequivocally believe that the investments’ in plant-protein ‘will be rewarded’ Maple Leaf Foods will continue to invest heavily in plant-based protein, including renovating and relaunching two of North America’s “best-known and most-loved” brands Lightlife and Field Roast, although the division fell far short of company targets and competition increased during the company’s fourth quarter.
During fiscal 2020, Maple Leaf’s plant protein division drove revenue up 19.5% but it failed to meet the company’s 30% target increase due mainly to pandemic-related supply chain challenges, incremental costs and commercialization restrictions that hampered new product launches and limited food service, the company revealed late last week in its fourth quarter earnings report.
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