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NEW YORK, June 9, 2021 /PRNewswire/ Undertone, the leader in data-driven, intelligent high impact campaigns, today announced the launch of its newest initiative, the Uplift Collective. The trailblazing network is designed to connect Undertone s collection of minority, women and LGBTQIA+ owned publishers - in addition to publishers that are committed to advancing social justice, environmental sustainability, and equal representation - with advertisers. In turn, the Uplift Collective makes it simple for advertisers and brands to make a real impact through mindful media buys. Publishers in the Uplift Collective, which include Her Agenda, SheMedia, Black Southern Belle and more, reach more than 50 million people worldwide.
The holiday season is in full swing, and for me, this time of year is all about family and traditions. The Kwanzaa holiday allows me to infuse my own cultural history into the seven-day celebration. Founded in 1966 and now recognized worldwide, this African American holiday takes place December 26 through January 1 to honor family, friends, and community.
My interest in Kwanzaa deepened when my son was born two years ago. It s important to preserve my Gullah Geechee culture and pass along our ancestral history. For me, Kwanzaa is about celebrating that history
and my low country roots in South Carolina, where I am proud to live and raise my family.