CapitaLand s learning hub Catapult names launch partners Details 18 February 2021
Catapult, an integrated leadership learning hub project by CapitaLand, has picked BBH Singapore and Black Sheep Design as launch partners. The current project is a continuation of a two-year working relationship that saw BBH/Black Sheep Design develop the brand proposition, naming and visual identity for CapitaLand’s mixed-use executive centre now named Rochester Commons, as well as for its shared executive learning centre now called Catapult.
The agencies were selected based on their strategic credentials, coupled with strong strategic brand design and communications expertise across both B2B and B2C.
BBH Singapore and Black Sheep Design Appointed to Launch CapitaLand’s Catapult Project
The current project is a continuation of a two-year working relationship between CapitaLand and BBH/Black Sheep Design.
BBH Singapore and Black Sheep Design have been appointed the launch partners for CapitaLand’s integrated leadership learning hub – Catapult.
According to a release, the agencies were selected based on their strategic credentials coupled with strong strategic brand design and communications expertise across both B2B and B2C.
“We are delighted to partner with BBH and Black Sheep Design to launch Catapult. Catapult is a first-of-its-kind Shared Executive Learning Centre that focuses on leadership and innovation,” said James Andrade, Head, Learning ＆ Innovation (Catapult), CapitaLand Singapore.
He said it was nice to give back to people and doing so brought out “warm and fuzzy” feelings. A box filled with baubles, Santa hats and tinsel had already been collected, and Kay said he hoped more would arrive. It was a good opportunity to clean out the cupboard and give old Christmas decorations to a good cause. He was aiming to receive a Christmas tree or two to donate with the decorations. Black Sheep Design owner Mark Inman said people normally donated food and gifts to charities in the lead up to Christmas. “But there are lots of families that can’t afford a tree of decorations.”