The franchisee and chief marketing officer focus on understanding the people around them
Buffalo Wild Wings franchisee Karim Webb has long been an advocate for a more equitable restaurant industry through, among other initiatives, his company 4
th MVMT, which invests in entrepreneurs largely from communities of color who are overcoming trauma and lack access to capital. But his restaurant business, PCF Restaurant Management in Los Angeles, which operates four restaurants in the predominantly minority communities of Torrance, Carson, Baldwin Hills and Koreatown, generally outperforms Buffalo Wild Wings’ system as a whole.
Those two facts are not unrelated: Webb attributes his restaurants’ success to his engagement with the communities where he operates, and to the fact that the people working in those restaurants resemble the people they serve.
Buffalo Wild Wings CMO on accelerating digital efforts Rita Patel talks about the chain s focus on consumer experience during the pandemic. Meet the innovative, inclusive and industry changing leaders of the 2021 NRN Power List.
Rita Patel, chief marketing officer for Buffalo Wild Wings, was chosen for the NRN Power List by Karim Webb, a Buffalo Wild Wings franchisee and CEO of 4th MVMT for how she is helping to “propel Buffalo Wild Wings into its post-pandemic future.” Here’s what else Webb had to say:
Rita is a dynamic leader and strategist who has leveraged her experiences in adult beverages, at MillerCoors, and retail, at Target, to propel Buffalo Wild Wings into its post-pandemic future a very bright one with Rita leading our marketing efforts.
Brotherhood Crusade’s Annual Navidad en el Bario Brings the Spirit of Giving
On Saturday, December 12, the Brotherhood Crusade filled a large section of the Crenshaw District with car-lines of people, spanning from Crenshaw Blvd. and 39th St., and stretching down Crenshaw (Brenda Marsh-Mitchell Square) and around the entire block, hoping to receive much-needed food, toys, and resources at Brotherhood Crusade’s annual Navidad en el Bario, or Christmas in the Neighborhood event. Brotherhood’s administrators and staff, along with select community volunteers, gave their time to help out community members-in-need, serving up to an estimated 3,000 families.
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Charisse Bremond Weaver, president and CEO of the Brotherhood Crusade, reflected on the importance of giving during the pandemic. “We are here at our annual Christmas in the neighborhood, Navidad en el Bario, providing food baskets, toys, forty-dollar gift cards, and PPEs to families who are struggling
Entrepreneur and City Commissioner Karim Webb Sheds Light on Social Equity
By Betti Halsell, Contributing Writer
Published December 17, 2020
PHOTO BY LLA PHOTOGRAPHY
Karim Webb is in the business of prosperity. As an entrepreneur, philanthropist, and city commissioner, Webb has found the mold to shape success, and brought it back to the collective community. He shares his formula with community-building in mind. Webb has an unwavering dedication to encourage business ownership in underrepresented groups. Through his work ethic, Webb has proven every bit of his advisory to be true.
The company Webb created looks to “invest in human beings.” 4thMVMT focuses “on communities impacted by institutional racism.” Webb has an eye for people who have a dream of having their legacy, and uses that fire to ignite the process of bringing that vision to life.