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Dive Brief: Heyday, a platform that supports digital-native, marketplace brands, raised $70 million in Series B equity financing, the company announced in an emailed press release on Thursday. The round comes less than six months after the startup raised $175 million in Series A funding. The company said it has surpassed $100 million in revenue, employs a team of over 100 employees and expanded to more than a dozen markets worldwide.  General Catalyst, Khosla Ventures and Arbor Ventures participated in the Series B funding round. Mark Crane, partner at General Catalyst, will also join Heyday s board, per the announcement.  Dive Insight: In its bid to help scale marketplace-native brands, Heyday has brought on industry veterans with experience at established brands and retailers to guide its company into the next phase.

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