JW Player Acquires VUALTO
JW Player, the leading video software and data insights platform, today announced it is acquiring VUALTO, a leading provider of live and on-demand video streaming and Digital Rights Management (DRM) solutions. The acquisition deepens JW Player s already robust offering to global broadcasters and further accelerates its vision to empower customers with independence and control in today s Digital Video Economy by offering easy-to-use, scalable video technology.
This acquisition arrives as the consumption of digital video continues its push to the mainstream. Video now comprises over 80% of all traffic on the internet, and according to JW Player data, people are consuming over two hours of digital video each day, a 40% increase since the beginning of 2020. As a result, a digital video strategy has become a ‘must have not only for broadcasters and media companies, but also for organizations of all types, including for JW Player customer
| 13 January 2021
Live and on-demand video streaming and DRM provider Vualto has been chosen by the UK’s leading independent broadcaster ITV to implement the necessary dynamic event orchestration technology to deliver live streamed events via its ITV Hub video-on-demand service.
The broadcasting giant say that it selected Vualto to deliver the necessary infrastructure to enable the spinning up of pop-up channels for the streaming of live events via its ITV Hub. In order to drive incremental views and make the broadcasting of more niche events via the ITV Hub, the partnership with Vualto will also enable ITV to explore more of its existing sports rights.