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The short-lived Virgin Trains USA rebranding was reversed by Brightline.
Virgin Enterprises, Britain, has launched legal proceedings against U.S. private passenger rail operator Brightline to recoup $ 251.3 million it says it is owed after Brightline pulled out of a 20-year deal to use the Virgin brand.
Brightline rebranded as Virgin Trains USA as part of a 20-year licensing agreement signed in November 2018, which also saw the operator rename its main station as Virgin MiamiCentral. The partnership was short-lived, with Brightline serving notice of its intention to withdraw from the agreement in April 2020, shortly after it halted its Miami and West Palm Beach service in March due to COVID-19 pandemic.
London - Sir Richard Branson s Virgin Enterprises is suing a United States rail company for US$251m (£182m) over its decision to drop the Virgin name from its trains. It had a 20-year licensing deal which allowed Brightline to rebrand as Virgin Trains USA in exchange for royalties. Virgin claims Brightline is reneging on the agreement by spuriously claiming the Virgin name has been damaged. The suit said Brightline claimed Virgin …