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Snap Doubles Down On Small Business Ads In Pact With Newspaper Publisher Gannett

Snap Doubles Down On Small Business Ads In Pact With Newspaper Publisher Gannett Snap is looking to target more small business advertisers via a newly-inked partnership with Gannett, the largest newspaper publisher in the U.S., which owns USA Today and roughly 250 daily titles nationally. The partnership will see Gannett selling ads on Snapchat’s behalf to its existing local business clients across the U.S. and Canada. Gannett’s LOCALiQ agency will sell the ads to its more than 100,000 small business owners who already advertise in its papers in hopes of better reaching Snapchat’s younger-leaning usership predominantly consisting of millennials and Gen Z.

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