Sterling Structural Therapy in Carefree, Arizona
Sterling Structural Therapy, a five-therapist concierge private practice in Carefree, Arizona, faced a significant challenge: It had no way to grow.
THE PROBLEM
The therapists and the owner lacked a centralized system that would support them in being both efficient and scalable so they could serve as many patients as possible. We ran the business on paper for one year, and then used various software solutions for eight years, said Dana Sterling, founder and owner at Sterling Structural Therapy. I had four remote therapists and two full-time admins, one in the front who was client-facing for scheduling, payments and other administrative functions, and one in the back who was developing all our reports and managing the financials.