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Podz turns podcasts into a personalized audio newsfeed Podz is the latest startup trying to solve the problem of podcast discovery, with backing from investors like M13, Katie Couric and Paris Hilton. “Even though podcasts have gained a lot of momentum there are 100 million folks in the U.S. who listen to podcasts we still haven’t seen that crossover behavior, where audio becomes a part of everyday lives,” CEO Doug Imbruce argued. “We think that’s because the experience of discovering and consuming podcasts is ancient. It literally feels like browsing the web in 1997.” Imbruce’s name may be familiar to longtime TechCrunch readers, as he was previously the chief executive at Qwiki, which won the Startup Battlefield at TechCrunch Disrupt in 2010 (Cloudflare was one of the runners up), then acquired by Yahoo a few years later.

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