A screenshot of the Liberal Party Facebook page (Image: Facebook)
Much of the budget lead-up is filled with drops, hints and forward sizzles for what’s to come, delivered through the media. But a look at the government’s direct political communication can reveal what they are actually trying to achieve and who they are targeting.
A scan through the current Facebook spending from senior government ministers shows that while the government has promoted the budget as a “women’s budget” to the media, they’re still aiming most of their advertising at their core bases of young men and retirees.