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Cinderella shoppers: Yes it s a thing, and here s how to get them to your ball

In Shopee s latest 4.4 mega sale, it recorded six times more sales for its Midnight Mega Sale targeting at midnight shoppers. Tiger Wang, head of marketing of Shopee Singapore, reveals more about this growing trend of target audience.

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Analysis: So your business has gone online, but is it getting noticed?

Analysis: So your business has gone online, but is it getting noticed?
marketing-interactive.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from marketing-interactive.com Daily Mail and Mail on Sunday newspapers.

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Building a virtual mall: inside Shopee and IMM s partnership

By Shawn Lim-24 February 2021 01:00am Participating IMM retailers also enjoy marketing subsidies from both CapitaLand and Shopee The biggest challenge faced by brick and mortar stores and the entire retail industry in 2021 is that buying a product is not enough of a reason for people to go to malls. The Drum speaks to Shopee and IMM about how they are changing the face of retail. To speed up the acceleration towards e-commerce brought on by the global Covid-19 pandemic, Shopee is bringing Singapore’s largest outlet mall, the International Merchandising Mart Mall (IMM), on to its platform. The IMM virtual mall is the first virtual mall on Shopee and allows IMM retailers to be connected to consumers. This will bring new income streams for the retailers through an online presence and enhanced branding under one roof.

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