East Coast Radio launches #341LiftOff, aims to boost KZN s businesses in current economic climate
The station today launched
#341LiftOff, a multi-channel, mass-reach campaign offering all businesses three(3) radio spots for(4) the price of one(1) during the months of April, May and June.
“The #341LiftOff campaign is aimed at boosting small and medium-sized businesses often considered the silver bullet that can help bridge the unemployment gap at 32%, according to Statistics SA. In doing so, we are not only helping our community, but our countrymen and SA’s fragile economy,” says Boni Mchunu, East Coast Radio managing director.
Businesses, particularly in hospitality, beverage and entertainment, have been crippled as a result of the Covid-19 pandemic, leading to advertising revenues being cut, cancelled or put on ice.
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