By Adam Seaborn, Director of Sales and Media Operations, Kingstar Media
Every Direct to Consumer (DTC) brand reaches a point in their growth cycle where paid advertising becomes an indispensable part of their strategy. Traditionally, these brands first focus on low cost and highly measurable paid media campaigns on Google, Facebook and Amazon. The ability to spend only a few hundred dollars and reach an enormous but also extremely targeted audience is obviously appealing. Moreover, the built in attribution tools on digital channels allow early stage start-ups to verify their thinking and direct ad dollars toward profitable campaigns in almost real time.
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