Nielsenâs new id resolution system for global attribution measurement
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The new solution delivers metrics that enable advertisers to better evaluate ad effectiveness and optimize budgets across platforms
Nielsen announced a new approach that moves away from third-party cookies to privacy-centric, people-based identifiers for attribution. This new technique ensures advertisers and publishers are able to understand the entire consumer journey across platforms, better optimize their spend and prove the impact of advertising.
Nielsenâs previously announced ID resolution system utilizes persistent, device-agnostic identifiers, enabling Nielsen to verify demographic characteristics and media exposure over time across all media. By underpinning its audience and outcomes measurement products with this ID resolution approach, Nielsen is ensuring its products have the flexibility to adjust to ongoing technology and regulatory changes and support cross-media measurement.
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Nielsen has announced a new approach that moves away from third-party cookies to privacy-centric, people-based identifiers for Attribution. The company says that thus new technique ensures advertisers and publishers are able to understand the entire consumer journey across platforms, better.