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Mintel Announces Beauty and Personal Care Trends for 2021
Friday, February 26, 2021 10:00AM IST (4:30AM GMT)
Beautiful Mind: Brands have an opportunity to build normality in uncertain times through routines using products that protect, bring value, and rebuild trusting relationships.
Beauty Re(Valued): As spending comes under scrutiny, product functionality and purpose will drive usage. Value will be measured in quality, convenience, and impact rather than currency.
Channel Changers: Robust ecommerce strategies will allow brands to win with a true omnichannel approach that pushes the boundaries, engages all of the senses, and offers new layers of digital experience.
Beauty Eco-lution: As consumers emerge from COVID-19 confinement, they will re-evaluate priorities with eco-ethical considerations driving more purchases.